Why You Should Have a Responsive Website in 2023

19 April 2023


Responsive design is the process of building and designing a website so that it automatically scales its content and elements to match the screen size it is being viewed on. Some of the benefits include:
  • Prevents images from being larger than the screen width
  • Makes your website more navigable
  • Improves your visitor’s user experience (UX)
The ultimate goal of responsive design is to avoid unnecessary actions such as:
  • Resizing
  • Scrolling
  • Zooming
  • Panning
You do not want your site’s visitors to be doing any of these things because it is frustrating and may cause them to leave to another website. You don’t need to design multiple websites for different sizes. All you need to do is design just one website that scales up or down automatically to match the device it is being viewed on.

1. Cost Effectiveness

Save money and be cost-efficient

Maintaining separate websites for both mobile and non-mobile users will be costly. By using responsive design. You will eliminate the cost of maintaining one extra website, and have all your focus on your one responsive website.

2. Flexibility

When you have one responsive website, you will only need to make changes and update one website, without worrying about anything else if you have more than one website. This is an advantage as you would not need to worry about consistency across all your websites.

3. Improves User Experience (UX)

Responsive web design is good user experience design

User experience is crucial as it is a determining factor for your conversion rate. You would want people to like your website and come back again. One often off-putting quality of non-responsive websites is its load time.

Responsive websites feature optimized images for all screen sizes, thus delivering the best experience for your customers.

4. Ease of Management

You would not want to be managing multiple websites, especially when you are already busy with other things. It will be time-consuming if you had to update your websites one-by-one. Having one responsive website will allow you to make necessary changes and updates quickly and easily.

Responsive design has good SEO

Search Engine Optimisation (SEO) is a strategy used by many businesses to boost their appearance on Google’s search results. The higher you are ranked, the easier it is for customers and newcomers to find you.

Responsive websites help with your SEO, as Google gives priority to websites that are mobile-friendly.


In summary, responsible website design has plenty of benefits including cost effectiveness, flexibility, user experience improvement, ease of management, and search engine optimization gains. Having a responsive website is a huge step closer to bringing in new customers for your business, and also encourages your current customers to stay.