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Digital Marketing Executive
Experience
- Any related profession with 2 years of SEO/SEM/Digital Marketing experience.
- Bachelor’s Degree in IT/Digital Marketing/Mass Communication.
Required Skills
- Adequate knowledge of social media platforms and web proficiency.
- Fluent in English / Mandarin, both in spoken and written communication, for confident interaction with team members.
- Open-mindedness, strong communication abilities, and excellent interpersonal skills are essential, enabling effective collaboration with clients and internal teams.
Job scope & Responsibilities
- Gathering information from various sources, evaluating, reconciling conflicts, disseminating high-level information into details, and distinguishing user requests.
- Liaising between technology teams, support teams, business units, and clients.
Executing tests, collecting and analyzing data and results, identifying trends and insights to achieve maximum ROI in paid search campaigns.
- Tracking, reporting, and analyzing website analytics and campaigns.
- Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Optimizing content and landing pages for search engine marketing, including content development and suggestions.
- Performing ongoing keyword discovery, expansion, and optimization.
- Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
